In web design, we refer to whitespace as the negative space in between and around elements on a page. A page element is anything on the web page, such as the navigation bar, a block of text, an image, the header or footer. It’s also the space left between page elements – padding between paragraphs and images. It’s the space that is left empty on the page.
A common misconception is tha…
All you need to do is visit a few sites to see what I mean. There are plenty of sites that do not adhere to any kind of design principles or usability guidelines, or have very little (if any) actual design theory involved. Legibility, alignment, balance, focus, simplicity… none of these are respected (or even considered in some cases). You can usually tell w…
Images have many uses in print and on the web. They command attention, they convey a message, they provoke thoughts, they breathe life into a page. An image can greatly affect the tone of your project. They are an important part of any web design. But images come in all sort of formats, and it’s important to understand the difference between these formats in order to determine what type of file to use.
Our clients often ask us what f…