Not All Websites Are Created Equal
All you need to do is visit a few sites to see what I mean. There are plenty of sites that do not adhere to any kind of design principles or usability guidelines, or have very little (if any) actual design theory involved. Legibility, alignment, balance, focus, simplicity… none of these are respected (or even considered in some cases). You can usually tell which ones were created by a team of experienced professionals, and which were not. Let’s look at a few key elements that separate the amateurs from the pros.
Trust is Earned… I Mean, Perceived
The way your website looks is more important than you may realize. An astounding 70% of consumers do not trust websites with bad designs! A 2011 UK Study1 (among others2) found that 70 per cent of people would not make a purchase from a company with a badly designed website. That is HUGE! Think of the sizable market you are potentially excluding, based solely on the design of your website. All the years of experience and professionalism your company has worked hard to earn can mean nothing to a user if it is not reflected through a visually appealing web design. A skilled web design team understands the importance of this phenomenon. They see the correlation between the design and the level of trust perceived by users and will build a website with this in mind to keep visitors engaged and interested in your products and/or services.
More Than Just a Pretty Face
When you invest in a professional web design team’s services, you are not only investing in the aesthetics of your website and the benefits a great visual design has to offer, you are also investing in a wealth of knowledge on best practices principles which effects the user experience.
I’m sure we can all relate to at least one bad user experience online. You couldn’t find that article you were reading just yesterday through a search box. Or maybe you just needed to call and ask a question, but the contact information was impossible to find.
Visitors get frustrated when they cannot quickly access the information they seek, or cannot easily order a product, for example. If you frustrate your audience, they will leave without doing business, referring friends, or planning on coming back anytime soon. The internet has expanded your competition not just locally, but nationally and internationally. With that many competitors accessible within a few mouse clicks, you need to build a site that will keep users engaged and enjoying their experience while browsing your site. The more pleasant and simple the visit, the longer they may stay and share their good experiences with others. Professional web design companies such as ours have the experience to know what usability principles are needed to make a website easy to use and navigate and what things would frustrate vs. satisfy the user.
So Keep in Mind…
A visually appealing website effects the way you are perceived by the masses. The more a user trusts you, the more likely they are to stay and do business with you, or rely on you as a resource for information. Don’t leave your audience confused about how to access information on your site. Experienced designers know what works and what will not. It’s a balance between visual creativity and implementing the proper usability principles. There should always be meaning and an explanation behind every decision made in the design process. Ensure your website has a modern visual appeal, and is optimized for a great user experience across all devices: desktops, laptops, tablets and phones!